ASIFA-East
branding, graphic design
As a board member for ASIFA-East, I directed the design for the graphics package for the 56th Annual Film Festival. We wanted to embrace the community and culture of motion, highlighting ASIFA-East as the culmination of northeast animators.
Poster Design ⤵
The poster depicts a group of women, performing a dance. Their movements follow chronologically, resembling a frame-by-frame sequence of animation. Their motion creates community. Animation has the ability to connect audiences.
The experimental type choices were made to represent ASIFA-East's mission to both preserve animation history and provide a modern community of mostly young artists.
Process and Color Exploration⤵
We experimented with various color palettes and compositions that went through various levels of feedback.
The largest implemented change was the choice to make the women more diverse. It was vital to represent a broad community and highlight the northeast's diversity.
