Hanok
branding, 3D design, web design
Hanok, translating to traditional Korean house, is a furniture branding project centered on balance, natural materials, and quiet minimalism. Inspired by Korean floor-centric living culture, the collection invites community to a zen and humble space.
Logo & Brand Colors ⤵
Our logo is inspired by Korea’s national flower, the rose of Sharon, as well as a floor cushion, bridging Korean culture with functionality. The typeface highlights the brand's intersection of natural materials and modern artisanship, shown through the contrasting yet balanced organic and geometric lines.
Web Design ⤵
Web design references Scandinavian Modernism, merging clean lines, minimalist shapes, and functional practicality.
Process ⤵
The original test scenes in Blender started as flat showcase style scenes. However, we decided to take a more authentic and lived-in perspective to truly capture the essence of Korean living philosophy.
Final Frames ⤵
