Apple girl dinner:
Bringing FUN back to FASHION. A branding project, reimagining Clarice Kwok's Spring 2026 Collection: Setting The Table. This project features digital marketing materials, including social media assets, posters, and motion-graphics. I emphasized the collection's use of play by using nostalgic dress-up video-game imagery. Lastly, I expanded a conceptual brand: Apple Girl Dinner, to further market the collection.
SKILLS:
Creative Direction | Branding | Motion Graphics | Campaign Video | Typography
SOFTWARES:
Adobe After Effects, Premiere Pro, Photoshop, Illustrator, Procreate
Inspired by the collection's consistent juxtaposition between the geometric forms of table maps, plates, and utensils, and the organic forms of natural produce, I pushed this contrast to drive the design of the brand.
The logo embraces the intersection between video-game imagery and funky stitching patterns by using visual keys that are familiar and vintage, respectively.
The use of mixed-media, from the stop-motion photography to the hand-drawn illustrations, emphasize this collaboration between new and old which develops a nostalgic visual language.
Check out our latest collection #settingthetable !!
Check out our latest collection #settingthetable !! Here's a look into the courses!
Check out our latest collection #settingthetable !! Here's course 3: APPLE GIRL
Check out our latest collection #settingthetable !!
